Zoomlion Wows Latin America! Successful Customer Day Event in Bogotá

2026-04-09

      Recently, in Bogotá, the capital of Colombia, Zoomlion's local subsidiary successfully held a Customer Day event. Hundreds of customer representatives from across Colombia gathered on site. After gaining an in-depth understanding of the company's increasingly improved local layout in the region and experiencing the performance advantages of various types of equipment in person, they all praised Zoomlion for its outstanding strength and thoughtful services.

     Latin America engineering equipment

                                                                                                         ▲Group photo at the event site



      At the event, Zoomlion's product portfolio featuring construction cranes, concrete machinery, earthmoving machinery, aerial work platforms, agricultural machinery and other equipment made a splendid appearance, covering application scenarios in construction, municipal engineering, agricultural production and other fields. Among them, the aerial work platforms became the focus of customers' attention for their efficient operation, safety and stability; the strong power and intelligent control systems of the excavator series were also highly praised, with many customers discussing equipment performance and configuration with engineers on site; the concrete machinery intuitively demonstrated its outstanding performance under complex working conditions through live demonstrations, which can fully meet the needs of local customers.


      Meanwhile, Zoomlion also showcased its well-established local market layout and service support system in the region. Ranging from demand-oriented regional sales & service outlets and warehousing centers, to a highly responsive service team and supporting solutions covering the entire product life cycle, it allowed on-site customers to directly feel the company's determination and strength in deeply cultivating the local market. Multiple equipment contracts were successfully signed on the spot.

Zoomlion construction machinery

                                                                                    ▲ Customers consulting and learning about Zoomlion's products on site


            It is learned that in recent years, the Colombian government has been continuously increasing investment in infrastructure, bringing broad market space for the industry. Zoomlion's Colombian subsidiary has accelerated market expansion, improved its sales and service network, and achieved a doubled growth in local sales in 2025 by accurately meeting local customer needs and deepening its localization strategy, demonstrating strong market competitiveness.
           At present, Zoomlion has established subsidiaries in Brazil, Mexico, Colombia, Panama, Peru, Chile and other countries, building a localized service network covering major economies in Latin America. The company will continue to deepen product innovation, promote service upgrading and channel optimization, and create greater value for local customers with advanced equipment and high-quality services.





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